Second Place for Dacia
Dacia has been voted number two in the 2016 Auto Express Driver Power Dealer Aftersales Satisfaction survey. Only debuting in the survey in 2014, Dacia has risen eleven places since 2015 after receiving a 93.7% overall satisfaction score from its customers.
The result is partly attributed to the redefinition of the Groupe Renault UK Services and Quality division in early 2016 to two new departments: Total Customer Experience (TCE) and After Sales. The TCE team is now also complemented by a new Customer Journey team in order to deliver the best possible Renault experience to customers.
Brian Walters, Director, Research and Insights at Driver Power said: "Dacia, like its sister brand Renault, improved in all six of the dealer-related attributes, most dramatically in keeping its customers informed on progress and cost of work and the technical knowledge of its workshop employees. Dacia continues to offer the highest rated franchised dealer after sales experience when it comes to value for money."
Mark Crockett, Director of Total Customer Experience, Groupe Renault UK, commented: "Dacia's vast improvement over last year shows how the brand has really struck a chord with customers by sticking to its core values of no-nonsense motoring, affordability and value for money. It's gratifying to see that owners are not only happy with their vehicle but also with the service at Dacia dealerships, too. Dacia unrivalled value for money in the UK complements its top quality customer service throughout the car's lifespan which will continue as the brand grows."
The Dacia brand is no stranger to winning awards with Auto Express Driver Power placing Dacia in its top five best manufacturers for three consecutive years - out of 32 brands featured in the 2016 survey, with customers in particular praising the brand's reliability. Dacia was ranked 4thout of 34 brands for customer satisfaction with a 90% satisfaction score in the 2016 Which? Car survey. Also, Dacia won What Car?'s 'Best Small Car under £12,000' for four consecutive years for the Sandero. Winning so many professional awards in such a short space of time, it was only time before the customers were able to vocalize their enjoyment of the range.
In the ten years since relaunching in Europe, Dacia has sold more than 4 million vehicles in Europe. Over 78,000 Dacia models have been sold in the UK since its launch in January 2013.